Bing has arguably taken a more strategic step than releasing its own messaging service by introducing an extension for an already popular one.
Bing now has an extension for Apple’s iMessage, and when you consider it, that’s a pretty smart move.
Instead of attempting to push users to adapt to a new messaging service, Bing is integrating its technology into a platform that people are already familiar with, which contrasts with Google’s long-standing approach.
With the launch of this extension, Bing’s search engine becomes more conveniently accessible to iPhone and iPad users. Additionally, only one party in the conversation needs to have the extension installed, which enhances its practicality.
This means you can utilize Bing’s iMessage extension regardless of whether your contacts are also using it, making it user-friendly and potentially encouraging more people to try it out.
So, let’s explore what this extension is capable of.
### Bing iMessage Extension Features
In fairness, Bing’s iMessage extension is somewhat limited in its functionality compared to Google Allo. It lacks advanced features like the AI-powered Google Assistant, but it serves well as a basic search and sharing tool.
> “With the introduction of the Bing iMessage Extension, people can express themselves with GIFs, search and easily share places, movies, and more from the web, without leaving the conversation.”
After tapping on the app extension button and selecting the Bing extension, a swipeable carousel of categories appears, allowing you to find what you need.
For example, Bing illustrates how it can be used to share restaurant suggestions with a group of friends.
To start using the extension, simply enable it through iMessage after downloading the Bing app from the App Store.
